This BuzzFeed article got passed around in our office, to any and all romantics, as my male co-worker put it. The story in a nutshell is that a man proposed to his girlfriend and then was able to have the whole wedding planned for that very same day because of the guidance of his girlfriends’ Pinterest boards.
I can’t help it, but my first reaction to the story was definitely not - “wow, this is so romantic, he was so thoughtful to plan everything around her every dream.” (That’s really not what a wedding’s about). Neither was my first reaction “wow, look at the power of social media” (and I work in social media - this is why the article was passed along in the office in the first place!). And lastly, my reaction was also not, “wow, did this girl really plan every aspect of her wedding when she was single, so much so that her boyfriend didn’t even have to consult with her to plan it?”
Nope, none of these things were the first things that came into my mind when I read this story.
Instead, my first reaction was “wow, isn’t that a little bit impulsive? They got married that very same day?”
Yup, that’s me. There’s definitely no surprise wedding happening for this girl right here. (Of course, this is coming from a girl who hates surprise parties - ask anyone who knew me in 5th grade).
Finally got a chance to visit Louis Armstrong’s historic home in Corona, NY this past Sunday with my awesome brother. It’s a real historic gem and is apparently the only historic building dedicated to him in the U.S. despite the fact that he was born and spent his early years in New Orleans (surprising, but true).
The tour was fascinating and inspiring - Louis’ smiling spirit, self-made success and ultimate dedication to his craft are incredible.
Twitter announced that it’s going public this past Thursday afternoon via - you guessed it - a tweet. A lot of the coverage has been focused on the fact that Twitter filed confidentially (so no financial data is available, apparently a loophole provided to “emerging growth companies”), giving itself more control and avoiding what Facebook encountered (basically microscopic scrutiny and dissection of every word of its filing).
But what does this news mean for us marketers? In my mind, it symbolizes more than ever that social media is capable of making revenue, that it’s not just a communications platform. Twitter is now the last of the big four social players to go public - (YouTube is owned by Google and LinkedIn and Facebook have already gone public). That’s huge. And I think it’s exciting to see the social media space get more sophisticated and mature. Agree? Disagree?
Twitter’s biggest challenge is going to be proving that its business model - mostly coming from sponsored tweets - can work and be sustainable. My guess is that this will be a bit more difficult to explain vs. Facebook’s business model (which makes more sense - plus, people are more familiar with the platform overall), but it should certainly be interesting to watch!
Grooving to Justin Timberlake’s new single “Take Back the Night”…
This track is definitely more in line with his “Justified” sound, which is what I had been missing so much during his hiatus.
As much as I admire Justin for experimenting sonically with Part I of 20/20 Experience, the album largely missed the mark for me personally in its ambitious strokes (excluding “Strawberry Bubblegum”).
So this track definitely whets my appetite and I am looking forward to Part II, which will come out on September 30th. And apparently, Part II is just some bonus tracks Justin decided he couldn’t cut after finishing the first album. Ha.
There’s also a digital marketing component to this single launch - an interactive map. More on that via Mashable: http://on.mash.to/14juGBY
Where do I even start? Seeing acclaimed tap dancer Savion Glover perform last night was the highlight of my week, probably the highlight of my summer thus far.
I was smiling from ear to ear throughout the entire performance. I don’t quite know how to explain it, but I just had an immediate reaction of pure joy when watching the show. I’m not sure if it has to do with Savion Glover’s perpetual smile (he kind of reminds me of Stevie Wonder in this way - which by the way Glover paid a tribute to during the show) or if it has to do with the fact that he jump started his career on Sesame Street (there’s something about childhood associations that pull on the heart strings) or if it’s just the fact that dance is my first love and is the art form I fell in love with before everything else.
No matter what it is, the performance was superb and made me realize how much you can do with tap dance - you can do the classics (Fred Astaire and Ginger Rodgers style), you can add a little hip hop attitude (which is my personal favorite) and you can even mix in a little intensity tango-style — all of which Savion and his ensemble did.
I think I can go on and on. All in all, I was supremely impressed and secretly wish this art form were given a bit more attention and seen as something relevant and current in today’s world.
I’ve never met a woman who is not strong, but sometimes they don’t let it out. Then there’s a tragedy, and then all of a sudden that strength comes. My message is let the strength come out before the tragedy.
Diane von Furstenberg, NYT magazine interview (6/30/2013 issue)
Civic life in Britain is predicated on the idea that everyone just about conceals his loathing of everyone else. To open your mouth is to risk offending someone…In America the right to free speech is exercised freely and cordially. The basic assumption is that nothing you say will offend anyone else.
The differences between Brits and Americans from NY Times article “Letter from London” (oldie but goodie that a friend just shared on Facebook)
The process of branding itself is essentially about the expression and manipulation of daydreams. It owes as much to romanticism as to business school.
In this way, successful branding can be radically unexpected. The most anti-establishment renegades can be the best anticipators of market trends. The people who do this tend to embrace commerce even while they have a moral problem with it — former hippies in the Bay Area, luxury artistes in Italy and France or communitarian semi-socialists in Scandinavia. These people sell things while imbuing them with more attractive spiritual associations.
David Brooks, from NY Times column The Romantic Advantage. Very true and well said - this clash between commerce and meaning/depth is a constant pull in good marketing.
I was asked last week to contribute to our company’s all-things-digital weekly newsletter, so naturally wrote about the Yahoo/Tumblr deal. Wanted to share here as well…
News of Yahoo’s acquisition of Tumblr is without a doubt the biggest tech news of late, with everyone from media, experts and consumers hypothesizing what this deal might mean for all parties involved. As I read the news, I wonder – why have we all been so fascinated by this acquisition? Beyond the fact that a deal of this caliber doesn’t happen every day within this space (Facebook’s acquisition of Instagram was April 2012), what is it about the Yahoo-Tumblr deal that intrigues us so much?
For one, I think many are just honestly curious to see if this is yet another item to add to Yahoo’s poor track record (Yahoo famously bought the promising and innovative Flickr in 2005 and apparently neglected and mismanaged it so badly that it completely lost traction in comparison to competitors like Instagram). I also think we’re wondering if Yahoo acted too soon (Tumblr has barely proved that it can monetize itself)?
Additionally, I think we’re all a little intrigued by Ms. Marissa Mayer, wondering if this ex-Googler who has made such headlines is going to turn the company around (though I’m not sure, I can say I’m impressed that she boldly vowed that they “won’t screw it up,” openly acknowledging Yahoo’s past failures).
Last but certainly not least – the question that’s most intriguing to me about this deal is a branding question. Can a hip, trendy site like Tumblr –which is known for its memes and for its largely millennial/Gen Y audience– maintain its brand and cool factor after being bought out by a 18-year-old tech company (quite old in tech years)? We’ll have to wait and see.
I'm a digital marketer and PR professional working in New York City.
I have the lucky fortune of loving what I do and am energized by the way in which social media is transforming our world.
I am a journalist at heart (which is part of why this blog exists). I love the challenge of clearly communicating an idea, am intrigued by people and their stories and feel that every person has a story to tell.
This Tumblr blog is a chance for me to scribble my thoughts about social media and marketing, while chatting about some of my other interests such as music + the music biz, technology, performing arts and pop culture.
Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
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