For marketers — many of whom view earned media as the most valuable media of all — this could end up being a monumental, and negative, change…Right now, people share the overwhelming majority of their status updates with all of their friends, serving as a most powerful amplifier of word-of-mouth. But what if that changes? …it will change the nature of the News Feed, the stream so many marketers want to swim in… As a marketer, I would watch this development closely.
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| — | Catharine Taylor about Facebook’s new Lists in an article in MediaPost |
