Well done @Etsy - this Facebook-powered holiday gift guide is ambitious and very impressive http://t.co/4XIMVnEU (via @Scobleizer)
For marketers — many of whom view earned media as the most valuable media of all — this could end up being a monumental, and negative, change…Right now, people share the overwhelming majority of their status updates with all of their friends, serving as a most powerful amplifier of word-of-mouth. But what if that changes? …it will change the nature of the News Feed, the stream so many marketers want to swim in… As a marketer, I would watch this development closely.
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| — | Catharine Taylor about Facebook’s new Lists in an article in MediaPost |
There’s so much to say about Google+ , but for now I just want to express how impressed I am with their intro video. Tone is just perfect. And the tag line at the end of the video — “Introducing a few new thoughts on sharing” — is spot-on. There’s something very humble about it that I really like.
You cannot force anything to go viral…the beauty about the world we live in now is that at any moment you can’t guess what might grab the world’s attention. You can’t buy it. You can’t schedule it. You can only create something that is awesome, compelling and invokes an emotional response. After that, you have zero control
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| — | C.C. Chapman in blog post “The Going Viral Myth” |
Kudos to Microsoft on this ad. This is an example of the right message at the perfect time! This is EXACTLY how we’re all feeling right now — exhausted from technology, over-stimulated, and distracted. If Microsoft can attach its brand to that feeling and also get a laugh out of you along the way (I know I laughed), then it’s clearly done its job.
This ESPN ad reminds me that not all online advertisement is ineffective. This ad certainly caught my attention. I think it’s super smart thinking since I’m sure tons of people check out Youtube while at work and the message here is perfectly targeted to those people.
P.S. I am NOT one of those people — I went to Youtube to find something for work! :)
Nicely done, Amazon — it’s all about getting your messaging across in a direct, yet soft manner. And of course it’s kind of fun to watch someone nudge Apple just a little.
Definitely a very memorable commercial and also a nice case study in the array of “battle” commercials (such as Verizon vs. AT&T and Apple vs. Microsoft).
Though I must say, this would have been perfect to release in the summer. Kind of irrelevant now — wonder if that will even matter.
Tony Hsieh’s new book = awesome read
Spent a good portion of the weekend reading @zappos CEO Tony Hsieh’s book Delivering Happiness. All I can say is WOW ;) (Am up to the rave part!)
What’s Next, Digital Folks?
During a recent team meeting, one of my co-workers voiced a sentiment a lot of us had been thinking about for a while.
“We can’t be running Facebook pages forever,” she said.
While Facebook is clearly a powerful tool in engaging customers, developing brand evangelists, and encouraging word of mouth, we knew as digital professionals we had to be doing more than just operating at the status quo.
We needed to be thinking beyond Facebook, we needed to be identifying digital trends, and we needed to be thinking about what was coming next.
Here’s my attempt at answering this challenging question — WHAT’S NEXT?
Recently, Calvin Klein inserted a QR code into a billboard (which allows people to watch a video ad on their phone when aiming their phone at the billboard). Forever 21 also recently launched an augmented reality billboard.
Feel free to take a look at the articles and let me know what you think, but here’s a bit of what I’m thinking about as I read these articles…
I’m thinking about how it’s really easy to get caught up in the technology aspect of these two examples and become convinced that augmented reality or QR codes are the hot new thing. But honestly, these two examples just show me that what’s “next” is not anything NEW, it’s not a flashy toy.
It’s merely this—finding interesting ways to connect old media with new media.
Outdoor advertising and billboards have been around forever. We consider them old media, but they are still very much effective in getting a brand message across. We need to help old media and new media come together and intersect in a stronger and more meaningful way.
Because at the end of the day, that’s the spot we’re in today in 2010 as a society—our lives consist of our offline lives and our online lives. Sometimes they feel like two separate things, but the greatest thing is when they come together.
Think about the times you’ve read someone’s tweet, found it interesting, and then saw that same person the next day in the flesh and started talking about that interesting tweet from the day before. Isn’t that the best?
This is exactly the sort of activity brands should be mimicking—this unique offline + online experience.
Wow. Why am I only seeing this now? Volkswagen builds a Fast Lane slide in a Berlin subway. Brilliant marketing stunt. http://j.mp/ablIKJ
