Props to Kanye West. Very creative way to release a new song. Creepy, but definitely creative.
In short, Kanye is debuting his new single “New Slave” via video projections like the one you see here. The first projection was found on the corner of Bedford and North 7th in Williamsburg, Brooklyn and there are plans to share these video projections across the globe.Kanye’s website has apparently shared a map with 65 other projections going on globally.
It’s fun watching artists come up with unique ways to announce new music.
Justin Timberlake’s video teaser (where he announces he’s “ready” and heading back to the studio, see above) does exactly what it’s supposed to do - it gets you on your feet screaming for excitement. (Now, if only the first single actually lived up to all this buzz).
French indie/electro band Phoenix also try getting a little creative and put together a music sample on their site as a teaser (along with some crazy video effects). Not as creative, but it still whets the appetite.
I'm a digital marketer and PR professional working in New York City.
I have the lucky fortune of loving what I do and am energized by the way in which social media is transforming our world.
This Tumblr blog is a chance for me to scribble my thoughts about social media and marketing, while chatting about some of my other interests such as music + the music biz, technology, performing arts and pop culture.
Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
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