I adore Beyonce on so many levels. Today, I am just amazed that she managed to pull off an album release with nearly no leaks and no pre-promotion. Plus, I am even more impressed that she dropped her new album as an actual ALBUM - fans are not able to download individual tracks for the first full week of release. A sign of a real artist.
"I didn’t want to release my music the way I’ve done it…I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans."
I’m so impressed with all the news coming out of Spotify in the last couple of weeks.
First they rolled out Analytics for their artists (along with concert listings within profiles and apparently merch offerings) and now they’ve revived their Browse tab (see photo above), which means they’re starting to act more like an editorial resource.
I just started listening to their “Spotlight on 2014: Next Year’s Hottest Acts” and there are actually artists on this list that I have never heard of. Thank goodness this is not becoming a mainstream/Top 40 portal - hope it stays this way.
Props to Kanye West. Very creative way to release a new song. Creepy, but definitely creative.
In short, Kanye is debuting his new single “New Slave” via video projections like the one you see here. The first projection was found on the corner of Bedford and North 7th in Williamsburg, Brooklyn and there are plans to share these video projections across the globe.Kanye’s website has apparently shared a map with 65 other projections going on globally.
It’s fun watching artists come up with unique ways to announce new music.
Justin Timberlake’s video teaser (where he announces he’s “ready” and heading back to the studio, see above) does exactly what it’s supposed to do - it gets you on your feet screaming for excitement. (Now, if only the first single actually lived up to all this buzz).
French indie/electro band Phoenix also try getting a little creative and put together a music sample on their site as a teaser (along with some crazy video effects). Not as creative, but it still whets the appetite.
I'm a digital marketer and PR professional working in New York City.
I have the lucky fortune of loving what I do and am energized by the way in which social media is transforming our world.
I am a journalist at heart (which is part of why this blog exists). I love the challenge of clearly communicating an idea, am intrigued by people and their stories and feel that every person has a story to tell.
This Tumblr blog is a chance for me to scribble my thoughts about social media and marketing, while chatting about some of my other interests such as music + the music biz, technology, performing arts and pop culture.
Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its clients.
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